How to use the Ozeki SMS Marketing System

Introducing the Ozeki SMS marketing system! Our sms service platform allows for easy management of phone number lists and the inclusion of call-to-action links in your text messages. With our user-friendly interface, you can quickly create and send personalized messages to your subscribers. Our system is perfect for businesses of all sizes looking to increase engagement and drive conversions through mobile marketing. Say goodbye to manual phone number management and hello to an automated system that streamlines your SMS marketing efforts. Try it out today and start seeing results in no time!

What is the Ozeki SMS marketing system?

The Ozeki SMS marketing system is a software platform that enables businesses to send promotional messages to their customers' mobile devices via text. This SMS marketing software can be installed in your own IT infrastructure, or you can use it as an on-line service at https://myozeki.com.

Why do businesses use the Ozeki SMS marketing system?

The Ozeki SMS marketing system is an excellent tool for businesses to call people to action as text messages have high open rates and are read within minutes of being received. The Ozeki marketing platform allows you to put call-to-action links into the SMS messages and once people open the message, they will click on the link in the text.

SMS marketing campaigns using this call to action technology are great to boost sales, increase engagement, build brand awareness and to drive website traffic. By targeting a specific audience and delivering personalized messages in automated campaigns the results are always outstanding.

Steps to send your SMS marketing campaign

If you are convinced that you wish to give the Ozeki SMS markegint software a try, you can do it without installation by registering at the https://myozeki.com portal. You may also download and install the SMS marketing system on your own computer for testing.

Once the softwar is installed use the following steps to send your first SMS marketing campaign.

  1. Collect the phone number list
  2. Define the message template
  3. Include the call to action link
  4. Schedule the message delivery time
  5. Create the SMS marketing campaign
  6. Preview the messages before sending
  7. Launch the campaign
  8. Track and analyze results

How to build your SMS marketing campaign

To open the SMS marketing system, you need to click on the SMS icon on your dashboard.

SMS marketing system
Figure 1 - Open the SMS marketing system

On the home page of the SMS marketing system, click on "Send" to create your SMS marketing campaign

create sms marketing campaign
Figure 2 - Create the SMS marketing campaign

Build your phone number list, define the SMS template, add customizable fields to your text message (e.g.: #FIRSTNAME#) and include the unique call to action link (e.g.: #LINK#).

Figure 3 - Write the SMS text

How is the Ozeki SMS marketing system different

  1. It can send the SMS messages through your own device(s) directly to the mobile network
  2. It can be installed in your own premises on Windows or Linux
  3. It keeps data confidental between you and your customer, no 3rd party involved
  4. It offers tools to stay compliant
  5. It allows you to add unique call to action links for each SMS
  6. It offers reports to analyze campaign success
  7. It offers a user interface for A/B testing
  8. It can send SMS by acquiring data from custom Excel sheets
  9. It offers landing pages that convert
  10. It offers customization and branding options
  11. It has a mobile friendly user interface

Use your own device: Send SMS with your mobile or your own SMS gateway

The Ozeki SMS marketing system allows you to send your SMS messages using your own device, such as your own Android Mobile phone or your own Ozeki SMS Gateway System. This means you can send your marketing messages directly to the mobile network. If you send messages directly from your own device, it means the Sender ID (the phone number you use as sender address) will be yours. With your own phone number, the reply text messages and reply calls are routed back to you directly, and you can process the responses according to your rules.

Install your SMS marketing system in your own premises

You can setup the full system in your own office or on your own server. This means it will not depend on anybody. Your computer will provide the user interface for your offic users, and your own devices will send out the SMS messages directly to the mobile network. This full control over your system will provide you unprecedented operational reliabilty and peace of mind. If something goes wrong, you will have the power to act and you will not have to wait for or rely on any 3rd party to make your system operational.

Keep your SMS phone number list and the texts confidental

If you install the Ozeki SMS markegint software in house, it will give you the best possible security. Your phone number lists, your message texts and information about your usage patterns and statistics will only be available for you. If you use an online service for SMS marketing you have to share these details with a 3rd party, who can potentially sell your data. Use Ozeki and keep all your data in house, keep all your data safe!

Use Ozeki SMS marketing software tools to stay compliant

The Ozeki SMS Marketing system offers excellent tools to stay compliant. Read our article on compliance for SMS marketing campaigns. Tools such as consent declaration lists, opt out lists, and customer segmentation based on consent are offered. For example if your customers opt in using text messages, or confirm subscription by clicking on a link you will have a record of their consent organized into a list on the platform. The software also offers automated opt-out lists using keywords. The software allows you to add an unsubscription postfix to your messages. e.g.: "send STOP to opt out". Staying compliant is not only great to stay out of legal trouble, but your efforts in this area also gives a great impression about your business in the eyes of your customers and business partners.

Include unique call to action links in your SMS messages

The Ozeki SMS marketing system can put a unique link directly into each SMS message. When you compose your SMS you can add the keyword #LINK1# int the text. Before the SMS is sent the system will repalce this keyword in the message to a unique short link. When recipients receive the message a large portion of them will click on the link. Gathering this clicks on landing pages operated by the Ozeki SMS Marketing system will allow you to know exactly which SMS messages converted to a click. The links in your messages will take your customer to your landing pages, and will allow you to move the customer to the next step in your sales thunnel.

Analyze SMS campaign success

The reporting feature of the Ozeki SMS Marketing system will show you what percentage of the messages were delivered successfully to the recipient handset, and what percentage of the users clicked the unique link in the SMS. This report will give you the ability to evaluate your investment in this marketing activity.

A/B testing in SMS marketing campaigns

Marketers use A/B testing to figure out which SMS text works best for a particular audiance. Ozeki offers a user interface, to add a phone number list and to provide two versions of the SMS to be sent out. The user will split the list into two segments and send out the messages. The click through rates and reply rates will be presented in a report.

Custom Excel sheets and automation

SMS text messages are a great way to keep users up to date. Data to be sent out is often available in Excel sheets. The Ozeki marketing platform can use pre written SMS templates with keywords and custom - user specific - Excel files to send out customized notifications to a list of recipients. For example you can write an SMS template like this: "Hello #FIRSTNAME#, Your KPI in #MONTH# was #VALUE#", and you can upload an Excel with the data corresponding to #FIRSTNAME#, #MONTH#, and #VALUE#, and the Ozeki system will create the SMS messages and will send them out.

Use links in SMS messages

The Ozeki SMS platform has a built in short url service, that allows you to add short links to text messages, that will open custom landing pages. Landing pages for appointment booking, order placement, or further information request are already included in the software, but you can create your own landing pages or forward clicks to already existing websites.

Customization and branding

SMS service providers who purcahase the system for offering SMS marketing to their customers prefer to use their own brand logo and brand colours on the platform. The Ozeki SMS Marketing system offers this option.

Mobile friendly user interface

The Ozeki Marketing system's user interface was designed to work well on mobile phones. You can create and manage SMS marketing campaigns from your iPhone or Android device. If you install the Ozeki App, you will also get notifications about events related to your campaign.

Summary

The Ozeki SMS marketing system is an excellent tool for businesses to call people to action as text messages have high open rates and are read within minutes of being received. The Ozeki marketing platform allows you to put call-to-action links into the SMS messages and once people open the message, they will click on the link in the text.

SMS marketing campaigns using this call to action technology are great to boost sales, increase engagement, build brand awareness and to drive website traffic. By targeting a specific audience and delivering personalized messages in automated campaigns the results are always outstanding.

When you are ready to launch an SMS marketing campaign, click on "Send" in the dashboard. After you have built and sent your campaign, head back to the home page and click on "Reports". You can now track the progress of your campaign by clicking on the campaign's name. Your campaigns will bring results irrespective of the mobile phones (e.g. iPhone vs Android) your audiance uses.

Boost your business today with SMS marketing! Click here to start sending targeted messages straight to your customers' phones.